Spot

Le immagini mostrano un orso che si aggira in un bosco. La voce in sottofondo, dal tono serio e inquieto, recita: «There's a bear in the woods. For some people the bear is easy to see. Others don't see it at all. Some people say the bear is tame. Others say it's vicious and dangerous. Since no one can really be sure who's right, isn't it smart to be as strong as the bear, if there is a bear?». L'immagine conclusiva dello spot mostra l'orso avvicinarsi minaccioso a un uomo, mentre una musica in crescendo trasmette un senso di pericolo.

Nella campagna elettorale del 2004, uno spot di George W. Bush ha ripreso questa immagine, sostituendo l'orso con un branco di lupi minacciosi: «In an increasingly dangerous world, even after the first terrorist attack on America, John Kerry and the liberals in Congress voted to slash America's intelligence operations by six billion dollars, cuts so deep they would have weakened America's defenses. And weakness attracts those who are waiting to do America harm».